A recent survey found that more and more women are fans of natural-looking makeup.

By Sarah Yang
June 12, 2017

Sure, nailing the perfect smoky eye or dramatic red lip before a big event feels pretty great. But according to a new survey from CoverGirl (to complement its relaunched Simply Ageless collection), that’s not what makes women feel truly beautiful.

The brands polled 1,000 American women ages 45 and up to assess their feelings about makeup and found that for the majority of them, feeling gorgeous has nothing to do with glamour. In fact, 59 percent of the women polled said they felt most beautiful when they look natural, nearly triple the number (22 percent) who said they feel most beautiful they’re made up for a special occasion.

There’s just one problem. While a natural look makes women feel better, 49 percent of survey respondents said aging has made it difficult to achieve the look. With that in mind, we asked makeup artist Allie Smith to share her best advice on achieving a gorgeous natural look.

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