This Bra Is So Comfortable, It’s Sold Out 10 Times
The bra just got restocked and practically caused an internet uproar.
"Comfortable" isn't always how you'd describe your bras. Slightly different adjectives more readily come to mind when I think of mine, and my benchmark for a good underwire bra is as low as, "The marks this one leaves aren't that bad."
Negative Underwear might have found a solution to your undergarment woes, however, judging by its sales rates. It seems like every time the brand restocks its fan-favorite Non-Wire Bra, the bra sells out. In fact, since starting in 2014, the company has sold out and restocked this item more than 10 times.
The company restocked its Sieve Non-Wire Bra last Thursday, June 28 at 7 pm. That weekend, Negative Underwear made almost $40,000 in sales, a rep told me. That's $40,000 spent in the immediate aftermath of this bra's return. Whew, to be so popular.
If you're wondering what people love so much, the Non-Wire Bra has a lot of appealing traits. For one, it's all about comfort over bells and whistles. And while functionality trumps ruffles and lace, the bra's micromesh material is sleek and chic as well as supportive. The company's bottom-line goal is to "make intimates that feel as good as they look," and the designs excel at fitting and lifting (no more awkward cup gaps) with super soft straps made of grosgrain and a clasp in the back, unlike some bandeaus that look similar.
The Non-Wire Bra comes in black and peach from sizes 0-3 and has a helpful sizing chart so you can figure out how your regular bra size translates into their terminology. For $55 (at negativeunderwear.com), you might just discover the quadfecta of fit, function, comfort, and style. The bra has matching underwear, too, so your booty can be as cute and snug as your boobs, with the Sieve High-Waist Brief in peach and black ($45; negativeunderwear.com).