Ulta Beauty Is Adding a New Diamond Tier to Its Rewards Program
Top shoppers can now earn points even faster.
If you’ve decided to curb your beauty shopping obsession this year, Ulta Beauty is giving you one good reason to ditch your resolution. Starting on January 19, the retailer will be adding a new Diamond level to its Ultamate Rewards program, which gives Ulta’s top shoppers even more savings.
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While the Platinum level used to be the top tier of the program, offering members who spent $450 or more per year 1.25 points for each dollar spent, a free birthday gift, a $10 birthday coupon, and double points during their birth month, the new level promises even more perks. With the new level, shoppers who spend a grand total of $1,200 or more during the calendar year will receive all of the Platinum perks, as well as get free shipping on all orders over $25 and an annual $25 beauty services reward card. Top-tier members will also earn 1.5 points per dollar spent, so they’ll accrue points even faster. Plus, those points never expire so you can save them for that special hair dryer you’ve had your eye on.
While dropping $1,200 per year is a lofty goal for most, it may convince you to limit all of your beauty shopping to one place, rather than shop Ulta, Sephora, and your local drugstore. Spending on Ulta’s huge range of beauty services will also earn you points, and it’s one of the retailer’s best-kept secrets. Many shoppers aren’t aware that the store offers haircuts, blowouts, facials, and more—so it can truly become your one-stop beauty shop.
And if your annual beauty spend is still nowhere near Diamond level even after factoring in facials? Even the basic membership offers points, a birthday gift, and double points during your birth month, making it worthwhile for even the most casual beauty shopper to sign up.