Plan your wallet accordingly!

By Hana Hong
September 03, 2020
Ulta Beauty

It’s finally here—and by it, we mean Ulta Beauty’s biggest beauty sale of the year. An array of makeup and skincare products are going for 50 percent off (yes, half off) on select days, making it the best time to stock up on your favorites or experiment with new products. You can even swatch the shades before they buy them with GLAMlab (I tried it—it’s pretty awesome), Ulta Beauty’s virtual product try-on, which is free to use in the Ulta Beauty app. Or if you’re the see-it-for-yourself sort of gal, you can arrange for curbside pick-up or in-store shopping in select locations following Ulta Beauty’s safety measures.  

Just one thing: Ulta Beauty’s glorious 21 Days of Beauty sale ends on September 19, so you’re going to want to snag the discounted deals while you can. With these steep discounts, there are no wrong answers (especially when it comes to new makeup), but it’s always easier to have a few recommendations on your side. If you’re trying to avoid hitting “add to cart” for everything you see, consider this your comprehensive shopping list for these coming weeks.


Originally $25,

50% off September 4. 

Looking for the perfect mascara that actually stays on your lashes? You’ll love everything about this one, from the substantial wand size to the thickening formula inside the tube. Most importantly, this stuff literally doesn't come off until you want it to (and even then you’ll probably need a good oil-based remover). 


Originally $25,

50% off September 5.

Say hello to the beloved Shape Tape's sister, the Glow Wand. This highlighter-concealer hybrid can be used to cover up imperfections, applied on the high points of your face for contour, or mixed into your foundation for an all-over glow.


Originally $39,

50% off September 10.

On those no-sleep days (we all have them), a color-correcting eye cream is the pick-me-up your peepers need. Enter this eye cream: Its apricot tint delivers an instant brightening effect to neutralize the look of dark circles. Also noteworthy is the addition of skin-barrier boosting ceramides and colloidal oatmeal to even out rough skin tone due to dryness.


Originally $38,

50% off starting September 10.

I’ll always have a soft spot in my heart for Lorac’s Pro Palette—it was the first full-sized eyeshadow palette I ever tried and it still ranks as one of my favorites to this day due to its versatility and unparalleled color payoff. In addition to the Pro Palette Original, the 2, 3, and 4 are also on sale so you can get the entire lineup for half the price.


Originally $22,

50% off September 11.

In addition to its ridiculously creamy formula that glides on without skipping or dragging, the best part of these liners is the wide assortment of color options they have (perfect for a graphic statement eye), including hot pink, electric blue, slime green, and bright white.


Originally $27,

50% off September 12.

If you have thin lips like me, a little lip liner and lipstick is an easy way to create the illusion of a plumper pout. Kylie Cosmetics’ lip kits come with both for a full coverage lip—the ultra-pigmented formula tides you well throughout the day (even through meals) and is infused with Vitamin E to keep lips feeling soft, not crackly.


Originally $32,

50% off September 13.

Think of these as the less messier equivalent of putting cucumbers on your eyes. The thin skin around your eyes is where signs of aging (read: wrinkles) typically show up first. This cooling option is infused with Icelandic glacial waters, peptides, and concentrated doses of firming botanical ingredients to de-puff, tone, and reduce the appearance of fine lines.


Originally $22,

50% off September 14.

This cult favorite should be a staple in any eyeliner arsenal. From thin strokes to intense wings, this waterproof pen will get you there. Whether you go through sweat, tears, or a monsoon, it’ll stay put no matter what. 


Originally $50,

50% off September 17.

If you want a moisturizer that’s watery, bouncy, and non-greasy, try this gel moisturizer from Dermalogica. The lightweight formula completely absorbs in just a few minutes (perfect for anyone who hates that slippery feeling), but don’t think for a second that it means it’s not as moisturizing as other creams. Dual hyaluronic acid technology, glycerin, and plant extracts impart water-binding properties to seal in moisture and quench parched pores.


Originally $38,

50% off September 18.

It’s no coincidence that Anastasia’s name has become synonymous with eyebrows over time. Her cult products can transform even the sparsest brows into full, perfectly defined arches in minutes. The starter pack, which includes a brow definer, dipbrow gel, skinny brow pencil, and clear brow gel, has everything you could possibly need for the perfect brow.