The video-sharing platform is changing the beauty landscape with witty DIY tips and tricks.  

By Angelika Pokovba
August 25, 2020

With social distancing still in full effect across most of the country, DIY-options have become a true solution to just about everything, especially in our beauty routines. TikTok, a short-form video sharing social media platform, has been able to get ahead of the curve even before the pandemic. By cutting corners of long YouTube makeup routines into under-a-minute videos accessible to everyone, it has become the destination for all beauty-related questions.  

What makes TikTok so great is that it is a compilation of professionalism and experimentalism. Skincare experts like @skincarebyHyram have reached millions of followers with dermatologically-correct advice, while other at-home routines with commonplace ingredients and products have also stirred beauty revelations. TikTok has adopted both the pros and amateurs, and it’s all a game of scrolling to land on your next beauty experiment. Fair warning: Once you start, there's no turning back. We’ve amassed some of the best beauty hacks we learned from the app, below.


Eyeliner can be both the most challenging feat, and yet an easy, flawless look when well-executed. While there is a plenty (potentially the most out of all categories) of winged eyeliner advice available, TikTok users have mostly concluded with the following tricks: 1. Use petroleum jelly to fix the line and make it sharper. 2. Dot the line first before filling in the space in between. 3. Use dark eyeshadow and a brush instead of liquid eyeliner for a smoother application, and 4. Smudge concealer on the temples when drawing winged eyeliner to make the liner sharper and eyes pop à la Bella Hadid. 

Watch the video here.


Brows require much more work than it may seem, in particular to straighten and place each hair in its proper position for the desired form. Normally the job is done through brow lamination. Soap brows are the DIY version where Pears soap is used to keep the brows in shape with a laminated effect from the transparent soap. 

Watch the video here.


If it were just for this one hack that broke the internet, TikTok has completed its mission! The viral video features hair curling overnight with a terry robe belt. The result is perfect Hollywood curls without heat or any kind or chemical product. The size of the curls is entirely dependent on the piece of cloth that you use. Some comments beneath the video even suggest using a men’s tie, but it’s really up to whatever you have on hand. 

Watch the video here.


Summer’s skincare kisses, AKA freckles, seem to be on everyone’s mind this season. While women in the past tried to bleach and remove their freckles, these days they are painting them on. Even though there are plenty of fancy-pants cosmetics brands with products that help one apply freckles, a simple option is just old-school henna and citrus water. Another option involves sprinkling henna onto your skin as shown here. And voila—you’ve just given your face a proper summer makeover. (Just don’t forget the SPF!) 

Watch the video here.


This trend originally came about in 2017 and is now back in style on TikTok with women choosing to shave the little hairs and dead skin on their face. The benefits include cleaner, smoother skin, an exfoliation of sorts, and easier makeup application to follow. While it is a controversial method to treat one's skin, supermodels like Sara Sampaio and Elsa Husk have green-lighted the procedure. 

Watch the video here.


Indulging in a skincare routine is great—until the sticker shock of a $100 bottle of eye cream hits. Enter: CeraVe daily moisturizing lotion, which has become one of the most talked about skincare products on the platform. The lotion that costs just a tad more than $10 is effective and plays an important role in the drugstore beauty industry. Other brands including The Ordinary are also proving that ones skincare routine doesn’t have to break the bank.

Watch the video here.


For exciting and dramatic eye makeup, a clean-cut crease (either filled in with eyeshadow or lined) is the go-to look. The effect, however, is quite difficult to achieve. Some easier options for the perfect cut crease, provided by TikTok users, include filling a lash curler with concealer for a nude crease, or using it as a template to fill eyeshadow above the crease. A simple spoon can be also used as a template to draw over as well.  

Watch the video here.


Is your ponytail looking a bit limp? While TikTok has endless advice for ponytails, almost all advice includes splitting hair into sections so that it is ultimately layered in order to give the impression of more volume. Our favorite is this video that takes a mascara tube, places it above the ponytail, and overlaps small sections of hair over the tube. Last, gather the hair you put over the tube and tie it underneath your ponytail.

Watch the video here.


Aloe vera is nature’s gold mine with innumerable benefits thanks to its powerful antioxidant properties. Split the plant leaf in half to retrieve the jelly and apply directly to skin until dried to help heal acne and acne scars. The versatile plant is equally helpful at making your hands softer and plumping the overall appearance of the skin. 

Watch the video here.