How to Score 50 Percent Off at Sephora Right Now

Benefit’s brow kits and Perricone MD’s cold plasma line are on sale for 50 percent off.

Thursdays are quickly becoming our favorite day of the week, thanks to Sephora’s Weekly Wow sale. Last week, the makeup retailer sold Tarte and Anastasia Beverly Hills palettes for 50 percent off both in store and online—but this week it’s all about the brows.

Benefit Cosmetics brow kits—available in “soft and natural,” “defined and refined,” and “bigger and bolder”—are being sold for $17. That’s half the original selling price of $34, with the kit being valued between $59 and $62, if you were to buy all the products separately. Each kit features two full-sized Benefit brow products, a mini size product, as well as tools and tips and tricks on how to get the brows you want.

Also on sale are featured products from Perricone MD’s anti-aging Cold Plasma line. Normally they retail for more than $100, but with the 50 percent off deal, they’re just $81 for the facial treatment and $55 for the eye treatment.

See everything on sale below—the sale ends on Wednesday, or while supplies last. Don’t forget to check back next week for more deals.

Benefit Cosmetics Bigger & Bolder Brows Kit

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Photo by sephora.com

To buy: $17 (originally $34); sephora.com


Perricone MD Cold Plasma Anti-Aging Face Treatment

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Photo by sephora.com

To buy: $81 (originally $162); sephora.com


Benefit Cosmetics Defined & Refined Brow Kit

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Photo by sephora.com

To buy: $17 (originally $34); sephora.com



Perricone MD Cold Plasma Anti-Aging Eye Treatment

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Photo by sephora.com

To buy: $55 (originally $110); sephora.com


Smashbox #SHAPEMATTERS Palette

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Photo by sephora.com

To buy: $27.50 (originally $55); sephora.com


Tarte Rainforest of the Sea Eyeshadow Palette Volume II

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Photo by sephora.com

To buy: $18 (originally $36); sephora.com



Benefit Cosmetics Soft & Natural Brow Kit

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Photo by sephora.com

To buy: $17 (originally $34); sephora.com