10 Sephora Shopping Tricks

How to score the best deals at the beauty store.

There’s no place like Sephora when it comes to finding beautiful makeup and skincare products in a wide range of price point, it truly is a beauty lover’s mecca. Even if you’re an old pro who knows Sephora’s aisles like the back of your hand, there are quite a few little tricks that can be utilized to make your experience even more enjoyable and affordable.


Take Advantage of the Gift Sets

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These bundles and kits are a great way to get to know a new brand and try out an assortment of products for less than it would cost to get individual, full-sized products.


Download the Sephora App

Not only will it make shopping and keeping track of your purchases much easier, but often products launch early and with special app-only offers.


Indulge in Samples

You are entitled to three samples per section which is especially key when trying out shade-matching products like foundation and concealer. It makes a big difference to take a few days and see how it looks when applied at home, how it holds up during the day, and what it looks like in different light.


Take Advantage of the Weekly Wow Sale

Every Thursday, you can get four or five best-selling products from high-end brands at 50 percent off.


Keep Track of Their Ongoing Sales

Brands have a variety of promotions on rotation on a daily, weekly, and monthly basis. For example, Kat Von D’s Everlasting Flash Sale offers new lipstick bundles at a discounted rate for 48 hours only at the beginning of every month.


Get a Custom Makeover

Perfect for when you need to refresh your supplies or want to get your makeup done before a night out. The session is complimentary with a $50 purchase, so you go home with lots of great new products. You can also get a customized skincare analysis with a $125 purchase. If you happen to be a Rouge member, these services are free.


Watch for Sales after a Recent Purchase

If you buy something and it goes on sale within two weeks you can get the difference in payment refunded.


Shop Sephora Brand Products

While it’s easy to be enticed by all the big-name brands, don’t sleep on the Sephora Collection. All their products are high-quality and are often much more affordable than other brands.


Mark Your Calendar for the Semi-annual Sales

These blowout sales happen in the spring and fall and are the perfect opportunity to stock up on what you need while also racking up those rewards points.


Become a Beauty Insider

Get access to early sales, rack up points to redeem for rewards, and get delightful birthday presents with the rewards program.