Scented eyeshadow palettes are the newest thing in eye makeup, and we're totally obsessed.

By Claudia Fisher
Updated April 16, 2018
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scented eye shadow palettes are the new makeup trend
Credit: Mayara Klingner / EyeEm/Getty Images

The no make-up makeup look has been having a moment, but with the reintroduction of iridescent eye hues, glitter details, and poppin' lip gloss, we're reminded of what made us first fall in love with makeup. Yes, makeup can make us look better, but it's also fun and can be a creative outlet for those of us who aren't particularly artistic.

I have to admit, scent and eyeshadow are two things I never actively thought about, so at first, I was surprised to realize make-up companies are now making scented eyeshadows. But, you know what—why not? Why not have something with a refreshing smell to brighten up your mood as well as your eyes? If having a nice-smelling eyeshadow makes people happier, then more power to the fragrant-face movement.

If you're looking to add a little more aroma to your makeup routine, there are a number of brands offering a variety of scented eyeshadow palettes. An early combiner of scent and eyeshadow, Too Faced released its Sweet Peach Palette, a Sephora exclusive last year, adding an additional white shadow shade in January.

Too Faced has previously released a scented Peanut Butter and Jelly limited edition palette, and currently has a Chocolate Gold Eyeshadow Palette ($49 at Sephora), both of which use real cocoa powder as an ingredient and scent source.

Tarte, another beauty brand known for its extensive palettes and Instagram-worthy sets, has its own scented eyeshadows in the brand's Be a Mermaid & Make Waves palette ($42 at Tarte). The gilded, 14-shade set comes in a plush seashell container and has a buttery frosting smell carrying out the whimsical tone.

If you're not sold on the trend being mainstream yet, drug-store brands are hopping on the scented eyeshadow palette train, too. Maybelline just released its 12-shade Lemonade Craze Eyeshadow Palette on April 13 ($10.99 on Amazon), and CoverGirl is coming out with peach and chocolate-scented palettes this summer.

If you want people to say "Maybe she's born with lemon-scented eyelids..." as you walk by, then this makeup trend is for you. Just keep in mind, fragrance is a common cause of skin irritation, so it wouldn't hurt to check these on a small patch of your skin before going all in on your lids.