“Russian Red” by MAC
Bold colors are what made MAC Cosmetics a cult makeup brand. So it’s no surprise that Russian Red Lipstick, a deep matte shade, is the company’s top red (although Dubonnet and Viva Glam, its subtler red sisters, aren’t far behind). The hue launched in the 80s, and even though trends have come and gone (remember shoulder pads?), Russian Red has never had a recession.
To buy: $17, shop.nordstrom.com.