There’s nothing like a good lip to make you feel like a total badass.

By Hana Hong
July 27, 2020
courtesy of manufacturer

From one beauty gal to another, I learned how to rock blue mascara, a dramatic cat eye, and blindingly bright highlighter before I so much as touched a statement lipstick. And it’s not because I didn’t wait to—it’s just hard to track down a shade and formula that clicks. After all, there’s a lot of checkmarks that a good lipstick has to tick: good color payoff, a moisturizing formula that doesn’t accentuate fine lines, and of course, the perfect shade.

The problem is that there are thousands of nearly identical lipsticks out there, all claiming to be the best and most flattering, which can make lipstick shopping beyond overwhelming—until now. The creative team behind InStyle launched a collection of lipsticks that just simplified your hunt for the perfect lipstick. (Full disclosure: Real Simple and InStyle share the same publisher.) It already comes curated with four must-have colors for every woman—and comes in matte, cream, and sheer finishes, so you can pick your preferred texture.

The launch on July 24 marks the first rollout of Badass Goods, and is timed to when InStyle’s August issue dedicated to Badass Women hits newsstands. Inspired by the mantra “show up, speak up, get things done,” the lipsticks come in four shades—a deep red, bright red, peachy nude, and sheer berry—that somehow manage to look gorge on all skin tones (and not dry out your lips in the process). Plus, each one is gluten-free and cruelty-free, and comes in sustainable packaging specifically designed to reduce waste so you can hoard as many as you want without feeling guilty.

Ready to finally meet your lipstick match? Shop your favorite shade below—and if you can’t choose just one, you can buy all four without breaking the bank (seriously, they’re only $18 each!).


This spicy true red is infused with the tiniest hint of golden undertone to make it unique. The supersaturated formula goes on smooth in just one swipe and can double as a lip stain—it stays on all day without staining or transferring, so you don’t need to worry about touch-ups during the day.

To buy: $18;


Consider Rebel Rouser the ultimate makeup power move. A bright red lipstick is equally sexy and refined—which you definitely get in this true red shade. And the most important part of a red lipstick? It glides on easily without dragging, skipping, bleeding, or feathering. 

To buy: $18;


Bold lipsticks just not your thing? We get it. Think of this shade as your lips, but better—which is the name of the game when trying to find your perfect nude lipstick. The peachy pigment applies with a smooth, velvety texture and leaves behind a hydrating sheen.

To buy: $18;


I firmly believe that every woman needs a solid berry lipstick in her life. The underrated shade is the LBD of lipsticks: the color just always works, the blue-based shade makes your teeth look whiter, and it does the best job of blending in with all the red wine I’m glugging on the daily. Legend Berry is that sultry berry shade you need that boosts your natural lip color while hydrating like a lip balm (but none of the annoying sticky or tacky side effects). 

To buy: $18;