This Foundation That Doubles as Skincare Is My New Go-To
Multitaskers, meet Ilia's new-and-improved True Skin Serum Foundation, a medium coverage liquid foundation that not only hides blemishes and provides a dewy glow, but also treats skin to a facial of soothing, protective ingredients. It sounds too good to be true, but I tried a sample from the brand and can confirm it's real, and it works.
A new version of the foundation launched in February after more than 5,000 people signed up for its waitlist. Like many of the brand's other best-sellers, the product contains the best of makeup and skincare and is cruelty-free, vegan, and dermatologist tested. Its three active skincare ingredients are Niacinamide, a B vitamin with anti-inflammatory properties—ideal for acne-prone skin; allantoin, a soothing moisturizer that comes from a plant; and calming aloe.
I prefer a natural makeup look, and that's exactly what this product delivers. The liquid formula is silky and lightweight, yet just a few drops provide ample coverage that you can build up as you like. Blend it in with a brush, a sponge, or your fingers to conceal uneven skin tones and acne scars, revealing a subtle glow.
The foundation is now available in 30 shades, and if you're not sure which to choose, you can take advantage of the site's shade finder feature. Narrow down your options by taking a shade match quiz or by sending the brand a makeup-free selfie, so a team of real people can help you figure out the best shade for your skin. I took advantage of this feature when I tried the brand's famous Super Serum Skin Tint, and the recommendations they provided were spot on.
To buy: $54; iliabeauty.com.
Thousands of shoppers with various skin types, tones, and concerns have left the foundation positive reviews. Many said they were pleasantly surprised by how well the shade they bought matched their skin tone, and others noted that it's easy to apply, feels nice on the skin, and offers a smooth finish.
If you're looking for a medium coverage foundation that includes skincare essentials, head to Ilia to find your shade of it's new serum foundation and spend less time on your morning routine.