110,000 People Love This Highlighter and It's Half Off Right Now
Becca Cosmetic's Light Chaser Highlighter has racked up 110,000 "loves" on Sephora, and the five colors exclusive to the store are half price.
It's been a long-standing Millennial conviction that whatever Chrissy Teigen says is true, and whatever she does should be emulated. So, if you weren't a fan of Becca Cosmetics' highlighters in the past, be prepared to have your mind changed by either Teigen's affiliation with the brand or Sephora's current sale.
Over the weekend, the model and master tweeter shared a video on Instagram implying an upcoming partnership with Becca Cosmetics. She captioned her post, "Sneaky peaky!!!! Beautiful day with the Becca Cosmetics team!"
Fans of Teigen may remember that she teamed up with the beauty brand last year to create a limited edition highlighter–called Becca X Chrissy Teigen Glow Face Palette ($46 at Sephora)–that's still at the top of the brand's top sellers. Her weekend post seems to suggest another collaboration is in the works or that Teigen is at least modeling in a new campaign for the makeup company.
Whatever her cryptic caption may mean, one thing that isn't hard to decipher is Sephora's sale on this very brand's highlighters right now. Previously listed as $34 per compact, Becca's Light Chaser Highlighter has had its price slashed down by 50 percent and is now $17 at Sephora. If Teigen's alliance with the brand isn't enough to convince you that this is the deal of the century (fine, maybe hyperbole), the 110,000 customers who gave the product a "love" might change your mind.
If you're unfamiliar with how Sephora's website works, customers with a Sephora account can hit a love button on products similar to how you like other posts on social media. In addition to the 4.2-out-of-5-star rating Becca's highlighter has, it's garnered a whopping 110,000 of these adoring nods. It's unclear when the deal ends, but it's on five colors exclusive to the site so buy ASAP if you've been waiting for an enticing highlighter deal like this.
While you do that, I'll figure out how to pitch my highlighter color ideas to Chrissy: By the Luna Light, Legend-Kissed Cheeks, and Emotional Ice Cream.