Bring in your old tube of mascara to NYX stores across the country and they’ll give you a tube of Worth the Hype Volumizing & Lengthening Mascara—for free!

By Nora Horvath
Updated February 02, 2018
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NYX Storefront
Credit: Rachel Murray/Getty Images

NYX is so sure you’re going to love their new mascara, on February 3 they’re giving away tubes of it across the country—for free. And who are we to turn down free makeup?

For one day only, NYX stores across the country will be giving away tubes of their new Worth the Hype Volumizing & Lengthening Mascara. The only catch—you have to be one of the first 100 shoppers to take advantage of the deal.

Here’s how it works: on February 3rd, be one of the first 100 customers at NYX to bring in your old tube of mascara from any brand, and they’ll swap it out for a brand new tube of Worth the Hype, which typically retails for $8.

The brand has been hyping this new product up on social media for the past few weeks, showing how dramatic the difference is when the mascara is applied. In addition to being "buildable," meaning the more layers you put on, the more dramatic the look, the website claims that the unique tapered brush is guaranteed to reach even the smallest lashes at the corner of your eyes.

Most NYX stores open at 10 a.m., but you should confirm opening hours with your local NYX location. Make sure you set your alarm tonight so you don’t sleep through this one day only deal.