A New Mascara Just Dropped for 4/20 and It’s Made With Cannabis Oil
Get your hands on Milk Makeup’s Kush mascara today, which also happens to be the start of Sephora’s Spring Bonus sale.
Marijuana and all its related parts, like THC and CBD oil, can be polarizing topics. So if one makeup brand were to take a stab at popularizing a marijuana compound as a make-up ingredient, it’s fitting it should be Milk Makeup. Milk has an edgier presence than a lot of its beauty counterparts and a past of pushing pre-established limitations in the beauty industry and encouraging experimentation.
After teasing its Instagram followers earlier in the month with clues as to what was coming, Milk Makeup revealed it would be dropping its new Kush High-Volume Mascara–which proudly features CBD-rich cannabis oil as one of its ingredients–in honor of marijuana’s day in the sun, April 20.
Using punny weed quips, Milk has promised Kush Mascara users “one hit for high volume” from the brand’s “dope” product, crediting the CBD oil with conditioning and thickening lashes. Because the ingredient serves the same function beeswax would in similar mascaras, Milk’s Kush Mascara, like all the brand’s products, is completely vegan.
While CBD oil is not a psychoactive property in marijuana and doesn’t cause any high-like reactions (unlike THC), there is still limited research on its medicinal and therapeutical benefits, so take claims made on the label with a strain, oops, grain of salt. (Sorry I’m not as punny as Milk).
You can get your hands on Milk Makeup’s Kush Mascara, which is also cruelty-free, today for $24 at Sephora. Today also happens to be the start of Sephora’s three-day Spring Bonus sale for Beauty Insiders.
VIB Rouge and regular VIBs can get 15 percent off everything using their respective promo codes, YAYROUGE and YAYVIB, while regular Beauty Insiders can get 10 percent off everything with the promo code YAYINSIDER. The Spring Bonus sale ends April 23, so you only have three days to weed out what you want. (OK, I’ll stop.)