Ask a Beauty Editor: How to Apply Eyeshadow Like a Pro
Blue, brown, green—no matter what color your eyes are, a swipe of eyeshadow can make them pop. But raw color pigments can be intimidating to apply (maybe even the most intimidating, next to eyeliner). In order to prevent looking like you broke into a toddler's Caboodle, strategic swiping is important.
First a disclaimer: There isn't one correct way to apply eyeshadow. The fun part about makeup is that there are no rules, after all. That being said, there are some fundamental techniques, which we'll review here in just a sec.
But first, let's cover picking the right eyeshadow. If you're a beginner, opt for matte shadows, which are more forgiving of mistakes and easy to wear on any skin type. If you're going for a dramatic or festive look, go for loose powder shadows. In a rush but looking for long-term wear? I recommend liquid shadows—just one swipe gets you the most pigment, doesn't require any tools, and won't budge once it's on. And we can't forget about metallic shadows, which are ideal if you want a little sparkle without going overboard with glitter.
Now that we have that covered, let's dive into the process.