Choosing Eye Shadow: Richly Pigmented Loose Powder
Best for: A festive look.
To use it: A little of these striking iridescent powders goes a long way. Hay recommends using a tapered brush to apply a tiny bit in just the crease of the eye, or smudged along the lash line as a liner to add depth.
RS pick: M.A.C Pigment ($21, maccosmetics.com) is a highly concentrated color powder that creates an intense effect. Available in 44 shades.