1 of 22 Bill Phelps
For the most casual daywear, ditch the liner and sweep on taupe eye shadow with a few coats of dark mascara.
2 of 22 Paul Sunday
To keep makeup on longer, prep the lids with a concealer or primer before applying shadow.
3 of 22 Hallie Burton
When applying mascara, wiggle the wand back and forth at the lash base. It’s the mascara near the roots―not the tips―that gives the illusion of length.
4 of 22 Marili Forastieri
Fill in sparse brows with a wax-based pencil that matches your brow hairs. Use short, light strokes.
5 of 22 Mark Platt
Make your eyes pop by sweeping on a dark shadow where the brow bone meets the crease.
6 of 22 Paul Sunday
Matte eye powder has a classic texture that’s works well on any skin type, so it’s especially good for beginners.
7 of 22 Paul Sunday
Rich, brown eyeliners best complement blue eyes because their warm hues emphasize subtle gold specs in the iris.
8 of 22 Mark Platt
For a simple look, run a slanted brush (or a Q-tip) over shadow, then apply in a fine line along the upper lash line.
9 of 22 Paul Sunday
Bring out deep-set eyes by applying a light, neutral shadow under the brow bone and at the inner corner of the eye. Line the upper lashes with dark shadow.
10 of 22 Mark Platt
When using only one eye shadow, layer it more heavily around the lash line, then softly blend it so that it fades naturally at the crease.
11 of 22 Lucas Allen
No matter what your hair color, black mascara is flattering. It defines your eyes and makes you appear more wide awake.
12 of 22 Paul Sunday
The perpetually popular smoky eye starts with eyeliner, applied in heavy strokes, then blended.
13 of 22 Paul Sunday
A striking lavender or deep purple shadow can really highlight the eyes. For liners, choose colors―like soft golds and pinks―that mix well with purple.
14 of 22 Paul Sunday
Use a dark shadow on the outermost quarter of the lid and to line the upper lashes to make close-set eyes appear farther apart.
15 of 22 Lucas Allen
For high-impact, lush lashes, supplement your own with falsies. Use individual false lashes―they're more natural-looking than a full fringe.
16 of 22 Susie Cushner
Disguise tired-looking eyes with a liquid light-reflecting concealer that brightens and lifts the under-eye area.
17 of 22 Paul Sunday
A dark shadow applied to the creases and outer corners of the eyes will make them seem rounder and more open.
18 of 22 Amy Neunsinger
A sweep of feminine pink shadow over the lids gives you fresh, healthy color. Give the look a little edge by lining the lashes with a dark pencil.
19 of 22 Paul Sunday
Small eyes with uncreased lids call for an arc of medium-toned color on the lids, blended with a sweep of a brush.
20 of 22 Paul Sunday
For thin lids, apply a lighter shade at the eye’s corner before adding a deeper color to dramatize the eye.
21 of 22 Craig Cutler