Erin’s daytime go-tos were “quick and easy” tinted moisturizer, lip gloss, and mascara. But while they made her feel pulled-together, they didn’t bring out her eyes. So New York City makeup artist Tina Turnbow smudged soft purple pencil along Erin’s upper and lower lash lines and brushed matching shadow over the line to intensify the color. Erin’s verdict? “Now I look made-up. Better yet, I could actually do this myself!”
Sue Devitt Eye Intensifier Pencil in Victoria Falls, $22, amazon.com. Lancôme Color Design 5 Shadow Palette in Amethyst Glam, $50, lancome-usa.com.
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1. Where to Apply Color
For a subtle effect, keep liner and shadow close to the lash line. For more oomph, bring shadow up to the crease.
2. How to Pick the Right Tones
To bring out the color of your eyes, use a contrasting shade of liner or shadow. For green eyes, go for purple; for blue eyes, green; for brown eyes, orange or gold tones.
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To Look Instantly Younger: Play Up Your Lashes
Nazli Coan, 54
“I wear quite a bit of eye makeup, but never mascara, because I’m afraid it will smudge and make my dark circles look worse,” says Nazli. But the key to drawing attention away from those under-eye shadows, says Turnbow, is to open up the eyes with…mascara. So she lined Nazli’s upper lids with an eggplant-colored pencil (“It’s less harsh than her old black liner,” says Turnbow), swept on bronze shadow to add even more luminosity to the area, then applied two quick coats of mascara to her upper lashes only, to avoid those unsightly smudges. “This took a couple of years off my looks. Turns out, the one product I thought I didn’t need was the only one I really did,” says Nazli.
Benefit They’re Real! Mascara, $23, sephora.com. Shiseido Shimmering Cream Eye Color in Patina, $25, saks.com.
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1. Curl Carefully
For enhanced eye-opening effects, curl lashes pre-mascara. Clamp near (not at) the base of your lashes for a natural (not baby-doll) result.
2. Curb Clumps
Layer on two quick coats of mascara. If you wait for the first to dry, the second will clump.
3. Wing It
To give eyes a “lift,” flip eyeliner slightly upward at the outer corners.
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To Look Instantly Professional: Try New Glasses
Shanti Akkineni, 25
Shanti’s old, elongated glasses (on next slide) seemed too casual to wear to the office and left little space for makeup, making her feel further underdressed. The new frames (Zelig frame, $225, moscot.com) not only make a dressier statement in both color and shape but also reveal more of Shanti’s eyes. For eye makeup, Turnbow applied peach shadow and a soft purple liner for a look that’s job-appropriate but decidedly unfrumpy. “Even if I don’t choose to wear makeup, I feel made-up in these glasses. I would go anywhere in them, from a meeting to a dinner out,” says Shanti.
Stila Smudge Stick Waterproof Eye Liner in Purple Tang, $20, sephora.com. Chanel Quadra Eye Shadow in Prelude, $59, nordstrom.com.
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1. Find the Best Frames
Despite what you’ve heard, it’s OK—flattering even—for your frames to mimic the shape of your face. (See Shanti’s squarish face and her new square frames.)
2. Get Centered
Your eyes should sit in the middle of your lenses horizontally. Too much lens at the outer edge of each eye will give you a cross-eyed appearance.
3. Makeup Tip
Lenses amplify makeup, so a little color goes a long way. When possible, avoid harsh dark shadows and heavily lined lids.
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To Look Instantly Awake: Groom Your Brows
Erin Thanik, 38
Erin thought she could get away with infrequent plucking because her brows are blond. “But even light fuzz on the lids can give eyes a sleepy, enclosed look,” says Turnbow. So she removed the hairs that grew below Erin’s brow line. Next, she filled in Erin’s brows with pencil one shade deeper than her brow hairs. “The combination of tweezing and darkening your brows helps frame your eyes and makes them sparkle,” says Turnbow. “I’m surprised by how much more open my eyes seem. I promise I’ll keep this up! It took less than five minutes,” says Erin.
Sephora Brow Pencil in Midnight Brown, $13, sephora.com. Tweezerman Satin Etched Zebra Print Petite Tweez Set, $30, sephora.com.
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1. How to Shape Brows
Having a pro pluck your brows twice a year is worth the investment ($15 to $30 a visit). Then you’ll have a shape to follow and can simply clean up strays between appointments.
2. Outer Limits
To figure out where your brows should end, hold a pencil at a 45-degree angle to the outer corner of your eye (the eraser end will be at the side of your nose). Your brow should extend to the pencil.
3. Pro Pointer
To pencil in brows, draw quick, upward strokes wherever you see skin between hairs. Then blend with a brow brush.