Tried-and-true lipstick colors that our editors reach for again and again.

By Real Simple Editors
Updated July 30, 2019
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Credit: charlottetilbury.com

When it comes to cosmetics, Real Simple editors know a thing or two about tried-and-true beauty brands that are well worth the hype. Lipsticks are no exception—we all reach for a specific, no-fail shade in those moments when our lips could use a boost of added color. In honor of National Lipstick Day, Real Simple editors share their long-lasting lipstick recommendations below, from barely-there stains to classic reds with staying power.

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Chanel Rouge Allure Luminous Intense Lip Colour in Ultraberry
Credit: nordstrom.com

Chanel Rouge Allure Luminous Intense Lip Colour in Ultraberry

“I love Chanel Rouge Allure 247 Ultraberry. I wanted a color that was deeper and bolder than my day-to-day look and this shade is perfect for a pale gal like me! Also the magnetic case keeps it from popping open in a handbag or clutch. Plus, it’s moisturizing!” —Leslie Yazel, editor-in-chief

To buy: $38; nordstrom.com.

Honest Beauty Liquid Lipstick in Happiness
Credit: honestbeauty.com

Honest Beauty Liquid Lipstick in Happiness

"Clean liquid lipstick formulas are hard to come by. Unlike most long-wear liquid lipsticks, this one doesn't contain any drying agents, so my lips aren't left craving moisture mere minutes after applying. Instead, it hydrates lips with avocado oil and hyaluronic acid." —Lisa DeSantis, beauty editor

To buy: $13; honestbeauty.com.

MAC Lustre Lipstick in Jubilee
Credit: maccosmetics.com

MAC Lustre Lipstick in Jubilee

"The embarrassing truth is that I own three tubes of this exact lipstick—one for my desk, one for my purse, and another for my at-home makeup bag. The color is the perfect shade of beigey pink, and it looks like my natural lip color, but a whole lot better." —Rachel Sylvester, digital lifestyle editor

To buy: $19; maccosmetics.com.

Glossier Generation G Sheer Matte Lipstick in Jam
Credit: glossier.com

Glossier Generation G Sheer Matte Lipstick in Jam

"I prefer a lipstick that feels more like a Chapstick—sheer color, moisturizing, and easy to apply without a mirror. Glossier's Gen G fits the bill. I have it in several colors, but particularly love Jam, which is a wash of berry color." —Katie Holdefehr, senior editor

To buy: $18; glossier.com.

Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk
Credit: charlottetilbury.com

Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

"The color is like your lips, but better. It's not fussy—it's the perfect pink and adds just the right amount of color to brighten your face without looking like you're trying too hard. I pair it with Charlotte Tilbury Cheat Sheet lip liner, and blot it on instead of swiping." —Heather Muir, beauty director

To buy: $34; nordstrom.com.

Bite Beauty Amuse Bouche Lipstick in Gazpacho
Credit: sephora.com

Bite Beauty Amuse Bouche Lipstick in Gazpacho

"This has everything I want in a lipstick; it's creamy, hydrating, super-pigmented, and lasts for hours. It also happens to be natural, organic, and cruelty-free, and comes in a ton of wearable shades, like this perfect blue-red that looks great on everyone." —Jennifer Davidson, deputy editor

To buy: $26; sephora.com.

Giorgio Armani Lip Magnet Liquid Lipstick in Hollywood
Credit: giorgioarmanibeauty-usa.com

Giorgio Armani Lip Magnet Liquid Lipstick in Hollywood

"This lipstick is the exact right shade of poppy red and stays on for hours without smudging." —Betty Gold, senior digital food editor

To buy: $38; giorgioarmanibeauty-usa.com.

Too Faced Melted Matte Liquified Lipstick in Cool Girl
Credit: ulta.com

Too Faced Melted Matte Liquified Lipstick in Cool Girl

"This is the only lipstick I've found that actually has staying power. I wear it during the day, at night, in the heat, and I never have issues with it wearing off too soon. The color is the perfect nude and has been my go-to for years." —Taylor Eisenhauer, assistant producer

To buy: $21; ulta.com.

L'Oreal Paris Color Riche Lip Color in True Red
Credit: target.com

L'Oreal Paris Color Riche Lip Color in True Red

"I've used this lipstick almost every day since college, when my mom helped me pick it out using a guide from a magazine (which was probably Real Simple, honestly). I'm not super into makeup, but I love wearing a red lip, and this color is simple, easy, and bright." —Lauren Phillips, associate digital editor

To buy: $6; target.com.

Urban Decay Vice Lipstick in Rapture
Credit: sephora.com

Urban Decay Vice Lipstick in Rapture

“I use Urban Decay’s Vice Lipstick in Rapture every day. It is neutral enough on me to not make too much of a statement with my work wardrobe, but still offers some life to my lips. Plus it’s super moisturizing, so I always look forward to swiping it on before I leave the house in the morning.” —Stephanie Sisco, home editor

To buy: $19; sephora.com.

hourglass ultra slim lipstick
Credit: sephora.com

Hourglass Ultra Slim Lipstick in If Only

"Skip the liner—this super skinny stick makes defining (and plumping) your lips easy. Don't let the hot pink color scare you—this shade works with your natural color for deep, rosy lips. —Anneke Knot, assistant beauty editor

To buy: $36; sephora.com.