Tried-and-true lipstick colors that our editors reach for again and again.

By Real Simple Editors
Updated July 30, 2019
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When it comes to cosmetics, Real Simple editors know a thing or two about tried-and-true beauty brands that are well worth the hype. Lipsticks are no exception—we all reach for a specific, no-fail shade in those moments when our lips could use a boost of added color. In honor of National Lipstick Day, Real Simple editors share their long-lasting lipstick recommendations below, from barely-there stains to classic reds with staying power.

“I love Chanel Rouge Allure 247 Ultraberry. I wanted a color that was deeper and bolder than my day-to-day look and this shade is perfect for a pale gal like me! Also the magnetic case keeps it from popping open in a handbag or clutch. Plus, it’s moisturizing!” —Leslie Yazel, editor-in-chief

To buy: $38;

"Clean liquid lipstick formulas are hard to come by. Unlike most long-wear liquid lipsticks, this one doesn't contain any drying agents, so my lips aren't left craving moisture mere minutes after applying. Instead, it hydrates lips with avocado oil and hyaluronic acid." —Lisa DeSantis, beauty editor

To buy: $13;

"The embarrassing truth is that I own three tubes of this exact lipstick—one for my desk, one for my purse, and another for my at-home makeup bag. The color is the perfect shade of beigey pink, and it looks like my natural lip color, but a whole lot better." —Rachel Sylvester, digital lifestyle editor

To buy: $19;

"I prefer a lipstick that feels more like a Chapstick—sheer color, moisturizing, and easy to apply without a mirror. Glossier's Gen G fits the bill. I have it in several colors, but particularly love Jam, which is a wash of berry color." —Katie Holdefehr, senior editor

To buy: $18;

"The color is like your lips, but better. It's not fussy—it's the perfect pink and adds just the right amount of color to brighten your face without looking like you're trying too hard. I pair it with Charlotte Tilbury Cheat Sheet lip liner, and blot it on instead of swiping." —Heather Muir, beauty director

To buy: $34;

"This has everything I want in a lipstick; it's creamy, hydrating, super-pigmented, and lasts for hours. It also happens to be natural, organic, and cruelty-free, and comes in a ton of wearable shades, like this perfect blue-red that looks great on everyone." —Jennifer Davidson, deputy editor

To buy: $26;

"This lipstick is the exact right shade of poppy red and stays on for hours without smudging." —Betty Gold, senior digital food editor

To buy: $38;

"This is the only lipstick I've found that actually has staying power. I wear it during the day, at night, in the heat, and I never have issues with it wearing off too soon. The color is the perfect nude and has been my go-to for years." —Taylor Eisenhauer, assistant producer

To buy: $21;

"I've used this lipstick almost every day since college, when my mom helped me pick it out using a guide from a magazine (which was probably Real Simple, honestly). I'm not super into makeup, but I love wearing a red lip, and this color is simple, easy, and bright." —Lauren Phillips, associate digital editor

To buy: $6;

“I use Urban Decay’s Vice Lipstick in Rapture every day. It is neutral enough on me to not make too much of a statement with my work wardrobe, but still offers some life to my lips. Plus it’s super moisturizing, so I always look forward to swiping it on before I leave the house in the morning.” —Stephanie Sisco, home editor

To buy: $19;

"Skip the liner—this super skinny stick makes defining (and plumping) your lips easy. Don't let the hot pink color scare you—this shade works with your natural color for deep, rosy lips. —Anneke Knot, assistant beauty editor

To buy: $36;