And there are 24 drop-dead gorgeous shades to choose from.

By Katie Holdefehr
Updated January 23, 2018
ColourPop Lux Lipsticks in rose gold tubes
Credit: ColourPop

ColourPop is one of those makeup brands with a devoted following, so when they launch a new product (as they so often do), beauty fans everywhere rejoice. Well, this week there’s a lot to celebrate. ColourPop recently revealed to Refinery29 that it is launching a brand-new lip color product, called Lux Lipsticks, on January 31.

Those who are already big fans of ColourPop’s popular Lippie Stix ($5.50) will be happy to learn that the new lipsticks will feature a similar velvety, highly-pigmented formula, but packaged inside shiny metallic tubes. This is the brand’s first line of lipstick to be packaged inside of a traditional bullet lipstick tube, making it durable enough to toss inside your makeup bag or tote along in your purse. Don’t be surprised if these portable beauties wind up everywhere from your desk drawer to posted on your Instagram account (who can resist that pretty rose gold packaging?).

Priced at just $7 per tube, these lipsticks are affordable enough to stock up on your go-to shade, and to try a few hues that might be outside your comfort zone. Curious about trying an on-trend shade of lavender? This impressive collection of 24 colors has got you covered. Also offering a range of classic reds, Lux Lipstick’s creamy, semi-matte formula will give you that instantly-polished look all day long.

For a behind-the-scenes sneak peek at how your new-favorite lipstick came to be, check out ColourPop’s teaser video, below. Then set a calendar alert for the official launch on January 31, and keep your eye on