ColourPop will soon be available to purchase in stores.

August 08, 2017
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Online shopping can be convenient and save you plenty of time, but online shopping for beauty products? That’s nearly impossible—which is why ColourPop’s most recent announcement has us excited. Shopping the beloved brand is about to get much easier, as it’s making its brick-and-mortar debut at Sephora very soon.

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“We are proud to partner with Sephora, who shares our vision for revolution, not evolution,” said Laura Nelson, co-founder and president of Seed Beauty, ColourPop’s parent company, in a release. "We will deliver original products that have unprecedented, unparalleled, and unwavering value to the consumer. We are redefining what luxury means in beauty; it's no longer defined by price point."

The brand launched online in 2014, which meant that fans had to order items without testing them first. While all of their products are gorgeous, it can be hard to find the right fit without actually trying a product out. But now, thanks to this partnership, gone are the days of putting on the lipstick you’ve been waiting for days to be shipped to your house just to find out it completely washes you out. With this new launch, you’ll be able to go to your nearest Sephora and swatch ColourPop products on yourself.

But it gets even better. Sephora shoppers will also have access to exclusive products in addition to the brand’s existing ones. All of the items will still be sold at their famously low prices, which means you can finally have an in-person ColourPop haul once the brand hits the stores.

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ColourPop will be coming to Sephora’s shelves in November (just in time for holiday shopping), which is perfect timing if you're looking to gift your friends (or yourself) something special.

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