This website makes it incredibly easy to check. 

By Katie Holdefehr
Updated April 20, 2018
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With the huge selection of beauty brands on the market growing every day, it can be difficult to figure out which companies are truly animal-friendly. And if you'd like to make sure that your favorite lash-lengthening mascara was never tested on animals, getting to the bottom of a large company's development process can be nearly impossible. Luckily, that's where the Leaping Bunny Progam comes in.

Created in 1996, when the "cruelty-free" shopping movement become popular, Leaping Bunny was launched to help concerned consumers figure out exactly which companies stick to their "animal-friendly" claims. Since many companies were making claims that weren't backed by animal protection agencies, eight national animal protection groups, including the Humane Society of the United States, came together to form the Coalition for Consumer Information on Cosmetics (CCIC). Together, they've created a single comprehensive standard for what it means to be "cruelty-free," and created the Leaping Bunny logo for all approved products.

So how can you figure out if your go-to blush has the Leaping Bunny seal of approval? The database on can help. Simply search for the company name and see if it pops up. Or, if you're in the market for some new goodies for your makeup bag, start by shopping approved brands, beginning with a few of our favorites, below. That lipstick looks even more beautiful when you can rest assured it wasn't tested on animals.

Leaping Bunny-Approved Brands:

ILIA Beauty

From super-pigmented lipsticks to a mascara made from 99 percent natural ingredients, ILIA has everything you need to build a complete (cruelty-free) makeup collection.


You don't have to travel far to find cruelty-free beauty products—JĀSÖN's shampoos, conditioners, and body lotions are likely carried by a grocery store in your area. Use their locator tool to find one near you.

Alba Botanica

This brand has everything from body washes to sunscreen spray—all with that Leaping Bunny stamp of approval.


All of the products sold at this popular blow-drying salon are cruelty-free. Which is amazing news, because their new Southern Belle collection is the volume-boosting line you've been waiting for.


You know that rose-scented face mist you're obsessed with? Guess what—it's also certified cruelty-free. Hold on, we're ordering a few extra bottles.

It's a 10

This cult-favorite hair smoothing spray also happens to be animal-friendly. As if we needed another reason to keep it stocked at all times.

Yes To

You've probably spotted Yes To's brightly colored lip balms and body lotions in the beauty aisle at the drugstore, but did you know they're also made with at least 95 percent natural ingredients and are never tested on animals? Yes to that!