One word: Fascinating.
This article originally appeared on MIMI.
Over the years, Google has become our number one source of information. Think about it, what haven't you Googled? The search engine answers the questions you're too embarrassed to ask your friends and provides you with the answer to your oddest queries—sans judgement. So it's only natural that women use Google to discover the answers to their most burning beauty questions.
ELLE recently teamed up with Google to uncover the beauty questions women around the world can't stop Googling.
France: "When does makeup expire?"
Another popular question includes if it's chill to not comb your hair, to which we agree with ELLE and say #yassss, unless there are real tangles. Apparently, makeup companies in Europe are required to state how long each product stays fresh on the label, but ELLE's expert makeup artist says to toss any liquid products after 3 months (think mascara, eyeliner, concealer).
Confused about how long your products last? We have a guide for that.
Brazil: "How often to shampoo hair?"
Most people now respond to that questions with "once a week," while I hold steadfast to the ever-unpopular "every single day." Turns out, expert agree with me—sort of. For women whose hair produces a lot of sebum, or oil, it's necessary to wash everyday. Likewise, for people with dryer hair, it's not.
If you're one of those people who likes to skip the shower, you need to try our fave dry shampoo.
Australia: "Is it bad to sleep with wet hair?"
For people that love to shower at night (or if you live in Australia, nap after a day at the beach), this is a big one. Though we've been told time and time again to sleep in braids to get the perfect beach waves, ELLE reports this is a don't. Apparently, a recently published study in the Annals of Dermatology says air-drying hair is worse for hair than blow-drying. TBD on this one. Women in Australia also want to know how to grow their hair faster and make it thicker, which just makes us want to move to Australia and hang out on the beach with long, natural-looking beach waves.
Read to see why one editor gave up styling her hair—for good.
South Korea: "Is foundation bad for acne?"
Most people would still assume YES is the correct answer, but it's actually not so. Cosmetics companies have innovated so much over the years that most foundations you'll come across these days contain no pore-clogging ingredients. And your fave BB cream? ELLE reminds us that this magical balm was originally developed in Korea and stood for blemish, not beauty. Bottom line: Now most foundations are even good for your acne.
If you're looking for a new, sheer tinted moisturizer, look no further.
India: "Which vitamins are good for hair and skin?"
Women in India—like us all—want perfect hair and skin, but instead of looking for a quick fix, they want to know how to do so with skin care and diet. ELLE recommends eating anti-oxidant rich foods like berries and veggies such as beans, artichokes, and russet potatoes and looking for Vitamin C, Zinc, omega-3 fatty acids, and biotin.
Serious about growing out your hair? We have a guide for that, too.
Nigeria: "How can I make hair feel soft?"
All women want soft hair, and women in Nigeria Google specifically for DIY recipes and solutions to this problem. Experts recommend deep conditioning treatments and using a heavy, lipid-rich conditioner each day.
If you're stateside, CurlMix recently launched a monthly DIY subscription box for girls with naturally curly hair. Score.
United Arab Emirates: "What are makeup basics every girl should have?"
That's a tough one! But if we had to choose, we'd side with ELLE and choose products that are multifunctional. This means lip and cheek duos, foundations that also conceals and has an SPF. Basically anything that multitasks—andmascara, of course.
Some would argue that facial mists are not essential, but we'd argue otherwise.
For ELLE's full report on what women around the world Google most, visit Elle.com.