It Cosmetics' CC cream is the most searched for CC cream on the internet.
When it comes to the foundation step of makeup, I tend to favor BB and CC creams because they offer the Goldilocks "just right" level of coverage: not too sheer, not too matte. If you're looking for a more specific recommendation than that, 130,000 people seem to think It Cosmetics' cc cream is pretty great.
It Cosmetics' CC cream, the Your Skin But Better CC+ Cream with SPF 50+ ($38; sephora.com), has been a crowd favorite for a while, but the reviews on Sephora give the product tangible validation.
If you don't know how Sephora's site works, Beauty Insiders can log into their accounts and show their support for products they've tried by hitting a love button similar to the one you see on Instagram. It Cosmetics' CC cream has 130,000 of these loves, and over 2,000 reviews–75 percent of which are four and five stars.
When considering if the product is right for you, keep in mind that CC cream is best if you're going for a more natural look.
While It Cosmetics describes the product as a multi-functional moisturizer, anti-aging serum, sunscreen, and foundation, some reviewers note that the CC cream left them a little shiny and the coverage wasn't as full as they expected.
As L'Oréal explains, CC cream (also known as color correcting cream or complexion corrector cream) is typically a pinch thicker than BB cream–but while it's a product that aims to cover imperfections and even skin tone, CC creams as well as BB creams are closer to the no-makeup makeup end of the spectrum. You shouldn't expect It Cosmetics' CC cream to cover your skin the same way heavier liquid makeups might because CC creams will be sheer and dewy over matte and powdery.
The bonus of BB and CC creams, though, is that they treat your skin while you wear them. It Cosmetics' CC cream, which comes in seven shades, is formulated with peptides, antioxidants, and collagen to work on improving your skin rather than simply masking your concerns with makeup.