It’s smart to work with your natural texture most days; save straightening for special occasions. Curly hair usually looks its best when cut to a medium length―not too short, not too long. “To keep your curls shiny and healthy, shampoo less,” says Potempa. Choose a formula tailored to your scalp, not your hair, and apply to your scalp only. Let the suds rinse down the rest of your hair, which will get it clean but won’t dry it out. Condition every time you shower. Most important: Keep your hands off your hair as it dries. Too much touching can exacerbate frizz and distort the shape of natural waves.