I can’t stop talking about how much I love it!

By Priyanka Aribindi
Updated October 11, 2017
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The Beachwaver Co. S1 Curling Iron

I don’t think I’m alone when I say that, for me, mornings are all about efficiency. After a quick run or workout, I try to shower, get ready, and make and eat a balanced breakfast, all while listening to the news or podcasts, in 40 minutes or less. Even though I have a fairly solid routine, I’m always on the lookout for anything that might speed it up—especially the styling part. It’s easy to shave a couple minutes off a morning shower or prep breakfast the night before, but hair and makeup? Not so much.

Until recently I was resigned to believe that my go-to quick hairstyle would have to be a bun. Even though I love wearing my hair down, I generally don't have enough time to smooth it straight with a flatiron every morning, and I’ve had more than a few burns on my hands and chest from errant curling wands. But a visit to the Real Simple office by celebrity hairstylist Sarah Potempa showed me how little time it really takes to curl your own hair.

Her tool, the Beachwaver S1 ($99,, took curling my own hair, which was normally an arduous process complete with burns and uneven curls, down to six fully pain-free minutes.

Using the Beachwaver is super simple. Much like a traditional curling iron, you clamp a section of your hair. But instead of wrapping your hair around it yourself, you push a button that rotates the barrel of the iron around your hair. After keeping your hair in the clamp for a few seconds (I stick to around 15), you simply let the section fall, and—voila!—easy, effortless loose waves.

For anyone whose ever struggled with curling the back of their head, this tool is a total game changer. And it’s not just for those with long hair—different barrel sizes are available to make tighter curls or larger beach waves that accommodate varying lengths. It comes at a steep price tag, but walking around with Victoria’s Secret model quality voluminous hair—seriously, it’s their iron of choice—in under 10 minutes is honestly priceless.