New season, new shade.

By Melanie Rud
March 26, 2020

If you’re anything like us, the final step in shaking off the winter doldrums and embracing a fresh spring start is a fresh new hair color. Like finally putting your winter coat back into storage, it’s a symbolic push of the reset button. And this spring, it’s all about going back to your roots (pun intended). “For spring 2020, we’ll be seeing tones that are naturally found in the hair, like golds, coppers, and rich browns,” says Kristen Fleming, color director at Chicago’s 3rd Coast Salon. “It’s about embracing and enhancing what you were born with naturally.” Score some inspo with these eight subtle-yet-stunning hues.

RELATED: The Expert Guide to Coloring Your Own Hair—and Getting It Right the First Time

Creamy Baby Blonde  

This buttery blonde tone will be most flattering (and easiest to maintain) on anyone who’s already naturally blonde, either light or dark, points out Fleming. “The hair is lightened just enough to look as though the sun naturally bleached it out, like a young child’s hair at the end of the summer,” she explains. 

FYI, bring at least two to three reference photos with you to your color appointment. “Everyone has their own language when describing colors, so this will help ensure you get the best results,” advises Stephanie Brown, master colorist at IGK Salon Soho in New York City. While this is a universal rule that applies to all hair colors, it’s especially crucial when going blonde, given that there is such a variety in tones.  

Rust Red

Not all red is created equal, and this season it’s about going warm and rich, with a red hue that’s wearable yet still pops. Ideal for anyone who has naturally reddish hair or a brunette with reddish tones already, just keep in mind that this will require some upkeep. In order to maintain these results, you’ll need an in-salon gloss every six to eight weeks, says Fleming.


Platinum has been big for a few seasons, but now it’s trending with many women of color, says Fleming. Just keep in mind that, realistically, it may take multiple appointments and longer amounts of time to achieve your desired result in order to maintain the hair’s health and integrity, she cautions. Your best bet? Consult with your colorist first to see if this will work for you. “And if you’re hoping for true platinum, it’s best that the hair be 100 percent natural and free of chemical treatments,” Fleming adds.


“Greige hair was a big trend last year but it lacked dimension,” explains Brown. Keeping the roots slightly darker gives it a bit more edge, while still being low maintenance. It’s also less ashy than the greige of seasons past, and more of a warm to neutral tone that works particularly well on warmer complexions or olive skin tones, Brown points out.

Caramel Latte

Perfect for a dirty blonde, these rich and warm caramel tones placed strategically through the hair make the base color look lighter and more vibrant, says Tang. The key? Ask your colorist to balayage (aka hand paint) the lighter pieces to keep the end result natural…and make the grow out much more seamless. It also works equally well on African-American hair: Adding a rich caramel tone to curly textures adds light and dimension, creating the look of natural light reflection, explains Tang.


Move over, highlighting. This spring, it’s all about twilighting, a mix of baby lights (tiny highlights) and ombréd highlights, says Brown. “This creates a naturally dimensional look that also grows out very nicely,” she adds. (Read: Requires minimal maintenance.) You can do it on a brunette base with golden undertones, as seen here, though because this is really more about the placement of the lighter pieces, it can be tweaked to work with any hair color or skin tone, Brown says.

Apricot Blonde

Cool, ashy blondes have been having a moment, but “I personally think having at least a little bit of warmth in the hair is so much more complimentary,” says Fleming. This shade—with plenty of gold and peachy tones woven in—looks particularly pretty on those with a warmer skin tone. It’s also a nice way to stay blonde, but still venture slightly outside of the basic blonde box.