The vacuum brand that perfected the art of sucking up air, has now perfected the art of blowing it out with the Dyson Supersonic Hair Dryer (which took four years of research and development). Similar to Dyson’s existing product lineup, the dryer has a hefty price tag—$399—a serious splurge. But, if you dry your hair everyday and are looking to make a long-term investment, you might want to know what all of the social media buzz is about (celebrity hairstylist Jen Atkin is the brand’s ambassador).
Of course, it’s super sleek, almost sci-fi-looking and extremely efficient. Similar to the company’s fans, the dryer comes in a circular shape and uses Dyson’s patented air multiplier technology to blast out air three times faster than a traditional dryer. The tiny digital motor that powers it is so small that it is housed in the handle (rather than the top part), so you don’t have to worry about your hair getting sucked up into the vent. This also allows for a more even weight distribution so it’s ergonomic (cue the design of the stick vacuum many have come to love) and super lightweight (around 1.5 pounds). There’s no need to stress over frying your strands and scalp everyday, thanks to its built-in heat sensors. The head of the dryer is monitored 20 times every second (!) to ensure the ideal temperature is maintained for an even blow-dry. The dryer comes with three magnetic attachments (a smoothing nozzle in two widths and a diffuser that simulates natural drying) that are all made with a heat shield technology so they won’t burn your hand if you need to change them out mid-blow-dry. Plus, the buttons for the four settings—three heat levels and a cold shot for shine—are located on the head so you don’t have to worry about accidentally hitting them when you’re holding the handle (those 15 engineers thought of everything, huh?).
You can’t get your hands (or hair) on it just yet. Though it launched in Tokyo this week, it’ll be available in the U.S. come September on dyson.com and sephora.com.