The Biggest Mistakes You're Making When Coloring Your Hair at Home, According to a Pro
In 2017, the Daily Mail reported that the average American woman will spend $55,000 on hair products and treatments in their lifetime. According to a survey of 2,000 American women done by us.lookfantastic.com, "those numbers equate to roughly $80 and 11 hours per month."
While $55,000 is a huge chunk of change, when you add in costs of hair cuts, color appointments, products, and more over the course of a year, reaching 55,000 is not that hard to imagine.
The winner for the most popular hair treatment? You guessed it: hair color. The article also reported, "No matter what state you reside in, you're likely a fan of hair dye. To enhance their appearance, 89 percent of respondents said that they turn to a colorist. The most popular shade they ask for? Blonde."
With so many women dyeing their hair and spending big chunks of change on salon appointments, it's no wonder at-home hair color options continue to expand. While at-home dyeing may be intimidating to some, it remains a popular category in the beauty world despite its challenges.
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Modern Salon reports, "According to a 2005 P&G Beauty Survey among 2,000 women aged 15-75, 65 percent had colored their hair in the past 12 months. Of that 65 percent, 52 percent said they exclusively color their hair at home."
Despite its popularity with consumers, at-home hair color is not without its challenges. We spoke with celebrity hairstylist Linet K. to find out how to stop making some common mistakes.