Ellos is bringing #NationalLagomDay to the US and we are here for it!


Finding a signature style can be quite a challenge. If you're like me then your closet is a mix of everything, which doesn’t really help when you're trying to get ready (fast) and out the door every morning. This is why I decided to embrace the Swedish philosophy of ‘Lagom’, which means “just the right amount”, to find the perfect balance in my wardrobe and try to make my life easier by only having core pieces that I know will work for any occasion.

Ellos, a Scandinavian plus-friendly company, embodies the principles of lagom in their designs; balancing flirty feminine pieces with cozy essentials. Their collections have a great combination of styles that help their consumer identify themselves – from timeless classics with a modern twist to edgier looks – as well as adapt to their lifestyle.

The best part? The entire line looks very high-end and it is still very affordable – almost everything on the website is under $150! – so you won’t feel guilty when treating yourself to new clothes.

Check out our favorite Fall pieces from the brand below and celebrate as Ellos brings National Lagom Day to the U.S. (October 3).

Related Items

Ruffle-Trim Crinkle Blouse
Credit: ellos.com

1 Ruffle-Trim Crinkle Blouse

Going on a first date? Meeting the parents? This top works for any occasion: it provides the right amount of coverage, but the ruffled neckline still makes it feel feminine and flirty.

To buy: $33; ellos.com.

Faux Leather Moto Jacket
Credit: ellos.com

2 Faux Leather Moto Jacket

Nothing says cool better than a leather jacket. Wear this lux looking essential on the daily and even on the weekends to brunch.

To buy: $75,ellos.com.

Fringe Trim Scarf
Credit: ellos.com

3 Fringe Trim Scarf

Casual enough to wear with your favorite cardigan, this scarf can also be layered over an LBD for a more polished look. Plus, you won’t believe how soft the fabric is – it actually feels like cashmere – and it double duties as a blanket when you need it the most.

To buy: $25; ellos.com.

Double-Breasted Wool-Blend Coat
Credit: ellos.com

4 Double-Breasted Wool-Blend Coat

Ideal for when the temperatures start dropping, this classic coat will keep you warm anywhere you go. The neutral color makes it the most versatile piece in your closet.

To buy: $160; ellos.com.

Woven Wide Leg Pants
Credit: ellos.com

5 Woven Wide Leg Pants

Stay trendy and relevant with the updated version of the wide leg pant. The tuxedo stripe adds personality to any outfit, you’ll feel more confident and in charge.

To buy: $65; ellos.com.

Empire-Waist Ruffle Trim Dress
Credit: ellos.com

6 Empire-Waist Ruffle Trim Dress

A prairie dress in a fun print is a must-have item to add to your wardrobe. Pair up with sneakers and denim jacket in the Fall and wear with knee high boots later into the holiday season for a more pulled together look.

To buy: $50; ellos.com.

Velour Wrap Tee
Credit: ellos.com

7 Velour Wrap Tee

The fabric of the season made into a universally flattering wrap top that can be worn with jeans for a casual and relaxed look, and a pencil skirt for a work appropriate take.

To buy: $35; ellos.com.