They include a range of trendy apparel, accessories, and electronics.
Last year, Target announced it would be getting rid of its classic labels Mossimo and Merona to make way for 12 exclusive new brands. Since then, customers have started to get a taste of the new rollouts, including edgy athleisure line JoyLab, Chip and Joanna Gaines’ popular home and lifestyle collection, Hearth & Hand, and a bevy of chic street style looks via A New Day. And now, the retailer is debuting three more fabulous lines in late June and August—this time, in an effort to cater to its younger shoppers.
Designed for teens and twentysomethings, the new launch includes Heyday, a collection of sleek, high-tech gadgets, and two size-inclusive apparel lines: Wild Fable for her (available in sizes 0 to 26W) and Original Use for him (which also comes in Big and Tall sizes). Among the offerings, you’ll find 3D floral phone cases and two-tone speakers from Heyday, denim cutoffs and floral frocks you can easily dress up or down from Wild Fable, and minimalist bomber jackets and tees he’ll be eager to sport from Original Use. The best part? All three lines are super affordable—with individual clothing pieces ranging between just $10 and $40 and most gadgets priced at $20—so you can easily amp up your Instagram feed without breaking the bank.
Thankfully, you won’t have to wait long to get your hands on the amazing offerings (which, for the record, also make great gifts for the style star in your life, if they aren’t quite your speed). Both clothing lines are set to hit stores and Target.com—where shoppers will also be able share photos of their personalized looks—in August, while Heyday will be available later this month.