Who says fashion-forward can’t be eco-friendly?

By Hana Hong
Updated April 08, 2020
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

Listen, I love fast fashion as much as the next person. Affordable prices, limitless options, and easy accessibility—what’s not to love?

Well, negative environmental impacts and unfair working wages, to name a couple reasons. Fast fashion brands are some of the biggest culprits behind our growing carbon footprint, which is why investing in sustainable clothing and companies that are dedicated to ethical practices has never been more important.

Fortunately, clothing brands are taking note: A handful have started implementing eco-friendly habits like incorporating recycled materials in their designs, banning single-use plastics, and introducing climate-positive projects, showing that sustainability is more than just a trend—it’s an emerging pattern. If you want to be more mindful of where your clothes come from, here are seven of our favorite fashion-forward brands taking eco-forward steps towards a healthier planet.

Credit: Courtesy of brand


As a brand originating from Montreal, one of Canada’s coldest cities, it’s safe to say it knows a thing or two about outerwear. Its ethical and sustainable fabrics are expertly hand-picked to be equal parts high-quality and eco-conscious. We love the mid-length raincoats, which are made of fill completely derived from plastic bottles.

To buy: $160;

Credit: Courtesy of brand


Everlane is a beloved name in the fashion world for many reasons. In addition to its modern yet simplistic designs, it also practices radical transparency and commitment to sustainable products. The brand isn’t kidding when it touts transparency—when you click into a product on the site, you can actually tour the manufacturing company from where it was made. To top it all off, it has pledged to have no new plastic in its entire supply chain by 2021.

To buy: $88;

Credit: Courtesy of brand

Tribe Alive

This sustainable fashion brand is led by a group of awesome female artisan co-ops from around the globe. It offers a wide range of clothing, handbags, and accessories, all of which are made from organic or upcycled materials that are free of toxic chemicals and dyes.

To buy: $48;

Credit: Courtesy of brand

All Birds

You’ve probably heard of Allbirds shoes on social media, and we can confirm that the hype is well-deserved. Not only are they insanely comfortable, but they're also made with sustainable materials like wool, trees, and even sugarcane (with laces made from plastic water bottles). All of its products are FSC-certified, meaning it has met the environmental "gold standard" for wood harvested from forests. Oh, and did we mention these guys are machine-washable?

To buy: $95;

Credit: Courtesy of brand


With timeless silhouettes and eye-catching patterns, Reformation’s dresses are fitting for just about any occasion, from a brunch outing to a romantic date. The brand has been carbon neutral since 2015, and is incredibly transparent about its sustainability reports, workers’ living wages, and fabric sourcing.

To buy: $128;

Credit: Courtesy of brand

Amour Vert

Amour Vert translates to "Green Love" in French, a name that is very fitting considering everything the brand stands for. Based on its mission to cut down excess materials by making items in limited quantities and its pledge to plant a tree for every T-shirt it sells, it’s clear that sustainability really is the backbone of the brand.

To buy: $48;

Credit: Courtesy of brand


Don’t forget about the item closest to your skin: your underwear! Parade’s fabrics are all Oeko-Tex certified, meaning they are “free from harmful chemicals that pollute your skin and our waters.” The brand is also inclusive of all body types and sizes (the panties come in XS-3XL), and to show it has really thought of everything, even the packages are shipped in compostable mailers!

To buy: $9;