The Sports Bra Is Celebrating Its 40th Anniversary

Making workouts easier since 1977.

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Photo by Champion/Hanesbrands Inc.

This July, the sports bra is turning 40. That’s right: in 1977 the Jogbra was invented and sold, allowing women to participate more fully and comfortably in sports and exercise.

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Jogbra, which was rebranded as Champion in 1994, was initially two jock straps stitched together to provide more comfort than traditional wire bras. The bra was a little different from what we are used to seeing today—it looks more like today’s bikini tops than a sports bra—but still provided the support that women needed. The technology today has greatly advanced; now sports bras come with moisture-wicking properties and a wide range of support, for all your workout needs, whether you are going on a power walk or running a marathon. Definitely an upgrade from two jock straps sewn together!

To celebrate this anniversary, the brand has come out with an exclusive Champion red colorway of their popular Absolute Sports Bra. The bra comes with a jock tag on the back, inspired by the original jock strap bra, with the year “1977” to commemorate the year it was first sold.

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The anniversary bra has moderate support, which makes it perfect for working out in the gym or cycling. Mesh sides give a lot of breathability while wide straps that cross in the back are both supportive and comfortable. The bra also includes flatlock seams so you will not have any problems with chafing.

To buy: $30; champion.com.