Williams-Sonoma’s New High-Tech Mattress Promises a Better Night’s Sleep
Mattresses with sleep monitors? Welcome to 2018.
Today, Williams-Sonoma announced the launch of Robin, a new branded sleep collection, that combines a mattress with sleep monitors to help you reach your goal of getting better sleep in 2018. Designed in collaboration with SleepScore Labs, the non-contact sleep monitor (which can sit on your nightstand or a nearby shelf) provides the most accurate sleep tracking besides those used in clinical sleep studies. When you hook the system up to the smartphone app, you’ll be able to view your sleep log right on your phone and receive customized recommendations. More than just a fancy mattress, Robin wants to be your personal sleeping coach.
“Sleep has emerged as a powerful tool in promoting health, productivity, and vitality, and our customers’ interest in high-quality products that support and improve their well-being is intensifying,” says Anddria Varnado, vice president of strategy and business development for Williams-Sonoma. With everyone focused on well-being, self-care, and their ambitious New Year’s resolutions, the collection arrives at just the right moment.
But will it really help you catch more zzz’s? According to a test of the mattress by SleepScore Labs, 80 percent of participants reported that they fell asleep more easily and woke up without trouble in the morning, while 50 percent mentioned a substantial improvement in their sleep quality. The mattress itself (starting at $779) features a high-density foam wall and individual spring support, but the ability to customize the system is what really stands out. Choose from two zip-on mattress toppers, either warm or cool, that you can switch out based on your sleep preference or the season. You can also choose to hook up the sleep monitor that’s sold separately ($149), or forgo the tracker.
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The collection is available in select stores and online (at Pottery Barn, Pottery Barn Kids, PBteen, West Elm, and Williams-Sonoma Home). And similar to other innovative mattresses (we’re looking at you, Casper, Leesa, and Wayfair’s Nora), the Robin mattress is shipped to your door in a recyclable cardboard box, so you never have to schedule for delivery. Because we’re pretty sure a relaxing night’s sleep starts with a less stressful mattress-shopping experience.