It might solve some travel headaches.

August 02, 2017
uniqlo.com

The days of rushing to the mall before stores close to grab some last-minute travel gear could soon be over.

Uniqlo just introduced a more convenient way to shop—vending machines filled with travel-friendly clothing items that will be placed at airports and shopping malls in 10 locations across the U.S. starting next month, the Wall Street Journal reports.

The vending machines will initially only feature two pieces—heat-retaining shirts and lightweight jackets. And while they aren’t offering a variety of items, there will be various sizes and colors available in the machines, which will be pre-packaged and can be returned in stores or through the mail.

“At the airport, you don’t have a lot of time to wait in line and explore a store,” Marisol Tamaro, Uniqlo’s U.S. marketing chief, told the Journal.

The vending machines will start off in New York, Houston, and Oakland, California, with plans to expand to other U.S. cities.

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Tamaro told the WSJ that the vending machines are a way for Uniqlo to develop an understanding of how the brand can be more successful “without making a big commitment.”

In 2007, Uniqlo filled a whole shop in Tokyo with vending machines. But Uniqlo executives told the WSJ that its latest speed-shopping venture was part of a larger effort to reduce costs for the company and increase convenience for the customer.

And Uniqlo is far from the first big brand to test out vending-machine shopping. The Honest Company, Sephora, and Benefit Cosmetics LLC have placed similar machines at airports across the country.

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