The company is becoming even more inclusive with these new products
Target is rolling out products to make getting ready that much easier for children with disabilities. Cat & Jack, the store’s kid fashion line, will release its adaptive apparel items on Sunday, October 22.
Just three months after announcing its sensory-friendly pieces, this inclusive line is geared toward providing more accessibility for kids and their parents. Target’s internal design team developed 40 products, which feature zip-off sleeves, diaper-friendly leggings, and openings for abdominal access, according to a press release.
“It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point,” said Julie Guggemos, senior vice president of Target’s product design & development team. “Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests.”
Building off of these customer responses, the brand made pieces inspired by the original kid-friendly Cat & Jack styles. But this time they're keeping ease and comfort in mind—the cotton knit fabric used for the adaptive apparel is described as “extra-soft” and “durable.”
Cat & Jack adaptive apparel is available in sizes 2T-5T and XS-XXL in kids’ sizes. Prices range from $4.50 to $40, according to the release.