Target Is Launching a Clothing Line Designed for Kids and Toddlers With Disabilities
The company is becoming even more inclusive with these new products
Target is rolling out products to make getting ready that much easier for children with disabilities. Cat & Jack, the store’s kid fashion line, will release its adaptive apparel items on Sunday, October 22.
Just three months after announcing its sensory-friendly pieces, this inclusive line is geared toward providing more accessibility for kids and their parents. Target’s internal design team developed 40 products, which feature zip-off sleeves, diaper-friendly leggings, and openings for abdominal access, according to a press release.
“It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point,” said Julie Guggemos, senior vice president of Target’s product design & development team. “Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests.”
Building off of these customer responses, the brand made pieces inspired by the original kid-friendly Cat & Jack styles. But this time they're keeping ease and comfort in mind—the cotton knit fabric used for the adaptive apparel is described as “extra-soft” and “durable.”
Cat & Jack adaptive apparel is available in sizes 2T-5T and XS-XXL in kids’ sizes. Prices range from $4.50 to $40, according to the release.