Get ready to do cartwheels over the company’s latest news.
Target customers rejoice: the Cartwheel feature is now available on the Target app. On Monday, the company announced their move to add the Cartwheel savings program to the main application.
“Guests can now access everything they love about Cartwheel—like the ability to find deals at their store, redeem savings with one barcode scan, and watch their lifetime savings soar—plus so much more,” Andrew Weisbecker, Target’s senior director of apps and digital strategy, said in a statement. “No need to switch back and forth, or maintain separate apps. Guests asked for this and we’re happy to deliver.”
The updated Target app is now listed as, “Target—Now With Cartwheel.” Those who do not already have the app can download and log in to their Target.com account. The press release advises that Cartwheel users need a Target.com account to access the feature—social accounts like Facebook and Google will not work with the update. But don’t worry: your existing offer list and lifetime savings will transfer over to the app once your Target.com account is set up.
“The team has worked hard to make the change as smooth as possible for the millions of Cartwheel users who have saved more than $1 billion on their in-store purchases,” Weisbecker said. “Once guests are set up, the streamlined experience means the best of Target all in one place.”
This is one of many advances Target plans to roll out, and Weisbecker touted mobile payment for REDcard holders as an upcoming initiative, among others.
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