Pinterest Is About to Make Shopping So Much Easier
Get your wallets ready.
If you’re already mesmerized by your Pinterest feed, the social media site just unveiled new features that will make it even harder to log off. The site has launched “Shopping with Pinterest,” a new technology built by Pinterest engineers that identifies items in a pin's image. The platform partnered with over 20,000 vendors to enable users to find and buy new products featured in those pins.
Since Pinterest is all about pretty pictures, the site is rolling out two visual search functions. “Camera search,” which is in preview right now, essentially lets you buy from your own smartphone photos. The functionality enables users to take pictures of what they see out and about (like a passerby’s shoes or dress) and then get recommendations for similar items to buy. A second visual feature, “real time object recognition” (pictured here), makes it easier to shop the items you see in pins. For example, if you see a photo of a living room, the new technology will allow you to click on the lamp, sofa, or other items in the room to find similar products for sale. That technology rolls out today and should be available to all users in the coming weeks.
The platform is also launching The Pinterest Shop, which was originally only on mobile, for web. The Shop features items curated by editors and tastemakers; categories include women’s fashion, accessories, and home décor. See something you like? You can save items you see in a pin to a shopping bag and purchase in a seamless transaction—even if your cart has items from different vendors.
Take a look at how real time object recognition works below:
For more inspiration, follow Real Simple on Pinterest.