The money will benefit a charity close to Dolly Parton's heart, in honor of the iconic country singer's birthday.

By Liz Steelman
Updated January 19, 2018
Dolly Parton and Reese Witherspoon
Credit: Courtesy Alison Brod Marketing and Communications

If you've been coveting a Draper James dress or “Totes Y’all” bag, today is the day to buy it. See, in honor of Dolly Parton’s 72nd birthday, Draper James is donating 100 percent of their profits to Parton’s charity supporting childhood literacy. (Draper James owner Reese Witherspoon Witherspoon, a fellow Tennessean, is a longtime fan of Parton.) So you get something new, while also helping out a child in need. Love it.

Proceeds from all purchases on January 19, 2018, both in stores and online, will be donated to Imagination Library of Middle Tennessee. Parton’s non-profit sends children from birth to age 5 a specially selected book each month, regardless of their family’s income level. The "Jolene" singer started the nonprofit in 1995 in East Tennessee county, where she grew up. In the years since, the program now reaches more than 1.1 million children in four countries (the United States, United Kingdom, Canada, and Australia) and has mailed more than 98 million books.

The birthday celebration is a natural fit for Reese Witherspoon’s lifestyle brand. They feature a “What Would Dolly Do?” line, with a tee shirt, tote bag, and set of cocktail napkins emblazoned with the guiding question.

Witherspoon paid tribute to the legendary country singer when Parton was honored at the Kennedy Center Honors in 2006, but she didn’t meet her until nearly 10 years later. In October 2016, Witherspoon and her friends met the Genius World Record holding singer after a concert at the Hollywood Bowl. Witherspoon also got to interview Parton for the December 2016 issue of InStyle.

This isn’t the first time the Big Little Lies actor and producer has made a commitment to being charitable, either. Just earlier this week, it was announced that Witherspoon would be one of many celebrities who would auction off their black dress from this year’s Golden Globes on eBay to raise money for the Time’s Up Legal Defense Fun.

If you’re able to drop by Nashville's Draper James store today, do it. Not only will your purchase help children’s literacy, you’ll also score some cupcakes and be able to take your picture in a Parton-themed photo booth. Sounds fun, y’all!