The worst might surprise you, too. 

By Blake Bakkila
November 17, 2017
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Before you gear up to save on must-have items on Black Friday, you need to know where to find the best deals. Thanks to WalletHub, shoppers can now see just how much of a deal they’re getting.

Of the 11 categories ranked, books, movies, and music were the most discounted items. Shoppers who wait until Black Friday should save an estimated 53 percent on those products. Video games and toys followed in the ranks, offering 38 and 24 percent off, respectively.

If you’re updating your kitchen, BJ’s will sell this Whirlpool 6.4-Cu.-Ft. Freestanding Electric Range for $550 ($316 off its pre-sale price). Or for the Disney lover in your life, pick up this Minnie Mouse Hot Rod Coupe 12 Volt Ride On for $200 ($291 less than the original price).

But this might not be the right time to buy that necklace on your wish list. According to the study, jewelry scored the lowest, with just a 7 percent cut from its original price. Apparel and accessories, as well as furniture, had deals with less than 10 percent off.

Using data from and, researchers at WalletHub analyzed various products and compared the pre-Black Friday price to the Black Friday markdowns. Each item was ranked depending on how much shoppers would save post-Thanksgiving. (Because the research was conducted between October 20 and November 17, it is possible the list price could change and skew the results of the study.)

The study also ranked major retailers to find the stores with the best deals. Kmart and Microsoft tied with 100 percent of “good” deals, which was determined by seeing if retailers offered lower prices on products that were also listed on For this list, Macy’s and Bass Pro Shops scored the lowest, with 62 and 71 percent of “good” deals, respectively.

A few of Kmart’s deals were also mentioned, including a pair of Skullcandy wireless headphones for nearly 50 percent off and a Disney Frozen-inspired Huffy bike.

For more information about this study, visit