ASOS Is Launching Its Own Affordable Makeup Line
And everything’s priced under $20.
If you’ve ever shopped on ASOS, then you know this giant clothing site is well-loved for its vast selection, many brands, and wide range of prices. And if you’ve spent any time on the site, you already know how easy it is to end up scrolling through page after page, only to realize an hour’s gone by and you somehow have 20 items in your cart. The site’s face and body section, which offers hundreds of products by popular brands like NARS and NYX, doesn’t make the hunt for the perfect beauty product any easier. Thankfully, the site is set to launch its own eponymous makeup line on September 20th according to Allure, and the streamlined collection could help simplify our makeup shopping—at prices that rival drugstore brands.
The new makeup line will include 16 products in 46 shades, including lipsticks, bronzers, blushes, shimmery highlighter sticks, eyeliners, and more, all priced under $20. Many of the products will come in pretty blush pink packaging, making this cosmetic collection eye-catching even before it’s applied. Coinciding with the launch of the collection, ASOS is kicking off a new beauty campaign with the tag #ASOSGoPlay, which encourages customers to experiment and have fun with makeup. The brand’s new pigment-packed lip colors and eyeshadows are just what you’ll need to try a bold new look this fall, whether you’re sticking with a bright berry lip or testing out a trendy blue hue. With each tube of lipstick priced around $12, the collection will make playing with your makeup a little more affordable.