Amazon users—especially readers—will want to jump on these incredible promotions. 

By Blake Bakkila
Updated July 09, 2017

Amazon is back at it for another Prime Day lead-up promotional deal.

Today, the company is offering a reading-themed day of deals that every book lover will want to take advantage of. They are providing major discounts on membership subscriptions and on four Kindle devices, including the Paperwhite and the Kindle for Kids. Members will also score discounts on the company’s audiobook service, Audible.

Sunday’s special deals also includes Amazon’s “Listen to Win” sweepstakes—simply stream any audiobook or Audible channel to be entered to win one of 100 Amazon Echo devices.

Other reading-related discounts starting today includes print magazines starting at $0.99 cents, best-selling book for $2.99 or less, and 40 percent off Kindle Unlimited, a service that provides unlimited titles to Kindle users.

The lead-up day series, which kicked off on July 5, also features smartphone and other device deals, as well as Prime Pantry discounts and the opportunity to voice order Prime at a lower price of $79.

The official blow-out sale kicks off early at 9 p.m. EST on Monday, July 10 at, and the deals will continue for 30 hours, until it ends at 3 a.m. EST on Wednesday, July 12. According to a press release, new deals will pop up every five minutes during the 30-hour window, so you’ll want to keep your finger on that refresh button throughout the day.

Keep in mind that these deals are applicable to new and existing Prime members only. New members can take advantage of a 30-day free Prime trial when they sign up now.