Your favorite website now has exclusive fashion merchandise to choose from.

By Alexandra Schonfeld

As the excitement from Amazon Prime Day begins to die down, Amazon has given us yet another reason to open our wallets. This week Amazon announced an accessory fashion line called The Fix. The brand will offer reasonably priced, high-quality handbags and shoes, with new additions expected monthly. And, to add to the excitement, all items are available for order on Prime. Handbags start at $49, and shoes at $69.

Kate Dimmock, Amazon’s fashion director says the line is a part of Amazon’s effort to bring customers a more enjoyable shopping experience. “We’re always listening to our customers and looking at ways we could make their shopping experience even more joyous,” Dimmock told Real Simple. “The styles are reflective of that too—we wanted to be able to give her that pop of fashion to complete her whole look.”

Of course, you can always purchase numerous third-party brands through Amazon, but this line has been crafted specifically for Amazon customers. Take a look at our favorite picks from their inaugural selection.

You May Like