Serena Williams’ New Clothing Line Is All About #GirlPower
Not to mention, it’s cute, comfortable, and wallet-friendly, too.
Whether she’s battling it out on the courts or attending a royal wedding reception in a couture gown and sneakers, Serena Williams has been lauded for her chic yet wearable style. And now, the tennis pro is bringing those principles to her first-ever independent line of clothing, designed to empower women of all ages and sizes.
Simply titled “Serena,” the 12-piece capsule collection includes a range of practical daywear and live-in athleisure looks—from tailored dresses to joggers to gold-embellished anoraks—inspired by the star’s own journey of self-expression. Select pieces even include motivational messaging—"I am beautiful. I am strong."—to give its wearers an added boost of confidence.
The powerful looks, which are available in sizes XS to XL and retail between $45 and $215, will round out a total of 75 styles to launch throughout the rest of summer and fall. Until then, head to serenawilliams.com to check out the latest offerings, and shop some of our favorites picks below.
Super soft for lounging, these cotton-blend joggers won’t get saggy or baggy, so you can wear them out of the house, too.
To buy: $70; serenawilliams.com.
Signature S Bralette
Designed with thick straps and a double layer of jersey material, this scoop-neck bralette is equal parts sexy and supportive.
To buy: $45; serenawilliams.com.
Varsity Zipper Dress
This preppy look offers two pieces of apparel for the price of one. Wear it as a dress, or unzipped and layered as a lightweight jacket or cardigan.
To buy: $195; serenawilliams.com.
Palm Beach Slip Dress
The flattering olive hue and feminine ruched details make this slip dress a go-to option for date night.
To buy: $125; serenawilliams.com.