Get designer outfits at budget-friendly prices.

By Sarah Yang
October 16, 2017
Rent the Runway

You might stress less next wedding season, or the next time you have to find multiple dressy outfits for a work event. And what’s even better: you’ll spend a lot less money on finding the perfect dress, too. Rent the Runway already has plenty of fans all over the country who love the retailer’s easy and functional approach to fashion—customers can rent a designer item for four or eight days so they don’t have to shell out big bucks on a dress they may never wear again.

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Now the company is making renting outfits even easier and more appealing with new updates to its subscription services. “RTR Update” is a new subscription plan in which customers will get four pieces delivered once a month—all for the price of $89. That comes to about $22.50 per item, which is incredible considering that you can choose pieces from brands like Tory Burch, DVF, and Milly.

The company is also updating its “RTR Unlimited” plan, expanding the number of items subscribers have at a time from three to four for $159 per month. If you’re a current subscriber, you’ll get to keep the current rate of $139 per month for life. With both plans, you’ll still get free shipping and dry-cleaning, 25 percent off “RTR Reserve rentals” (which is the company’s original rental offering), and can pause or cancel your service at any time.

Rent the Runway found that women rent between eight and 15 outfits a month and the perception of renting outfits has changed for the better. “Since its launch, ‘RTR Unlimited’ has created an entirely new consumer behavior and has disrupted the way women are getting dressed every day,” Rent the Runway co-founder and CEO Jennifer Hyman said in a press release. “Our subscription business is up 125 percent year-over-year and is projected to triple in 2018. We’ve made clothing rental a utility in women’s lives, and I’m thrilled to be bringing the closet in the cloud to millions more women with ‘RTR Update.’”

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If you need any convincing about this service, at Real Simple, it’s a big hit with some of our editors, including this particular one. I originally opted into “RTR Unlimited” because I had a wedding and various other events over the summer that called for dressier items. I found some great looks for special events, work, and the weekend—and the compliments came rolling in about my outfits (if anything it’s a confidence booster!). I’ve shopped less since I joined, I’ve gotten to try trends without the fear of commitment, and I’ve been able to discover some new favorite brands and designers. Two of our editors on staff even used the subscription membership during their pregnancies, too.

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