9 Clothing Brands That Are Revolutionizing the Plus-Size Market

With a bevy of go-to brands rolling out designer collaborations and newly launched private labels, there’s a lot of exciting news for full-figured women. Here’s your ultimate resource guide to the best of the best.


Ava + Viv at Target

Photo by target.com

Good for: Great design at a great price

Unveiled in February 2015, Ava + Viv is Target’s newest namesake clothing line, designed specifically with the full-figured woman in mind. With a selection of original prints and a close attention to fit and detail, the collection features casual basics as well as trend-driven everyday pieces, ranging from $10 to $80.


Dressbar by Dressbarn

Photo by dressbarn.com

Good for: Affordable dresses

Let this dress authority be your one-stop shop for occasions ranging from a job interview or date night to a fancy night out. To sweeten the deal, the offerings include designer collaborations by Carmen Marc Valvo, Heidi Weisel, Adrianna Papell and DB fashion Studio, and are priced around $60 for everyday styles and around $100 for evening attire.


Gwynnie Bee

Photo by gwynniebee.com

Good for: A constantly refreshed closet

Ideal for the woman looking to reinvigorate a seasonal wardrobe, or the social butterfly who hates to repeat an outfit, this subscription service allows users to receive one to three hand-selected pieces per month and hold onto each piece for as long as they want. When they’re ready to return, a new item from their queue is shipped out. The plans range from $35 to $79 per month, with the average user securing about $900 of merchandise each month.



Photo by shop.mango.com

Good for: Up-to-the-minute fashion

Following in the popular footsteps of its sister line, Mango, Violeta offers the same fast-fashion trends for the full-figured woman. With prices starting at $39, the expansive range includes casual basics, denim, accessories, and stellar statement pieces.


Lela Rose for Lane Bryant

Photo by lanebryant.com

Good for: Accessible designer styles

Lela Rose is celebrated for her sophisticated and exquisite ready-to-wear and bridal collections. In her most recent venture, in collaboration with Lane Bryant, women around the country will be able to enjoy her modern and refined silhouettes designed to suit plus-size women. The collection includes work, weekend, and evening staples, and is reasonably priced between $60 and $158.



Photo by eloquii.com

Good for: Fashion-forward pieces that are work-appropriate

Eloquii garnered a loyal following during its time as part of The Limited. Today, it’s a freestanding company with the same quality and beauty attributed to the initial line. And it remains a coveted resource for plus-size fashion and is touted for its consistent array of polished and stylish pieces under $200.



Photo by modcloth.com

Good for: Quirky, retro finds

For the girly girl who can appreciate a 60s-inspired dress or a playful critter print, this online retailer stocks well-priced pieces, like swimwear and day dresses, in charming and whimsical designs.


Asos Curve

Photo by asos.com

Good for: Cutting-edge trends

Whatever your style is—minimalist, edgy, or feminine—there’s plenty to choose from thanks to popular retailer Asos’ offshoot, Asos Curve. The of-the-moment clothing and accessories will satiate the need for a trendy piece or help round out a wardrobe.


Adrianna Papell

Photo by adriannapapell.com

Good for: Prim and polished classics

Chic and fun dressing is effortless, with Adrianna Papell’s eponymous plus-size line. Between the eyelet sundresses and watercolor-floral shifts perfect for work, there’s something for every occasion, including bridesmaid dresses and evening gowns.