This spring, the online personalized shopping brand Stitch Fix will expand its offerings to include women’s clothing in sizes 14W to 24W. Katrina Lake, founder and CEO of the company said, “We’re thrilled to be able to offer a personalized styling service that is a broader reflection of American women today.” The site helps women (and recently men as well) find new articles of clothing that incorporate into both their style and budget. In order to help solve the pain points customers face while shopping for clothes (particularly online), Stitch Fix created what they call the “Curvy Style Council.” The council includes three popular plus-size bloggers (Allison Teng, Kristine Tompson, and Alexandra Thomas) who provide feedback regarding the company’s plus-size product assortment and help ensure consistency in fit among the product offerings. Including well-known brands like Eloquii along with more up and coming offerings, the assortment runs the gamut from classic to quirky.
When users sign up for an account on the site, they fill out a style profile (including size, taste preferences, and budget) and a personal stylist chooses and sends options for them to try on. If they like the product, they keep it and pay for it. If not, they return it and try again. The best part about at-home try-ons is that the user can incorporate his or her own clothing when styling the new piece. If users don’t seem to own what they’re looking for when it comes to accessories, the company even has shoes, jewelry, and handbags to incorporate into the mix. Stitch Fix Plus will launch on the site on February 27.