The size-inclusive line debuts on September 6.
We’ve always loved Lauren Conrad’s eye for style, starting from her time as a Teen Vogue intern all the way to the launch of her fashion line for Kohl’s, and now the designer is expanding her collection to be size-inclusive.
Yesterday on her blog, Conrad announced that on September 6th she would be debuting her 2017 runway line as part of Fashion Week. This is the third anniversary of the LC Lauren Conrad Runway Collection, which was first revealed at Fashion Week in 2015. Conrad also announced that as part of that launch, LC Lauren Conrad Collection clothes, starting with the runway line, will be available in sizes ranging from 0X to 3X. Prices for the capsule run from $12 to $154.
Lauren Conrad’s website also featured a few sneak peek images of the line, which will include warm jewel tones, romantic crushed velvets, and soft satin pieces—chic staples that are easy to incorporate into any fall wardrobe. The model Conrad chose to show off the line is Loey Lane, a plus-size fashion and beauty vlogger.
“Plus is a category I wanted to get in to for a really long time,” Conrad told WWD. “As a fun way to launch plus sizes, we partnered with a blogger, Loey Lane, who did a photo shoot for the runway collection to help us get the word out.”
As for what’s next, the new mom revealed to WWD that she is looking to tackle children’s or baby clothes for brand expansions in the future.