And they’re hosting a Denim Recycle-a-Thon in stores this Saturday (with snacks!).

By Katie Holdefehr
Updated January 10, 2018
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Madewell Blue Jeans on model
Credit: Madewell

Since Madewell launched its Blue Jeans Go Green program back in 2014, the company has helped its customers recycle more than 269,000 pairs of jeans. In case you haven’t heard, here’s how it works: customers bring in a pair of pre-loved jeans, and in exchange, Madewell offers $20 off any pair of new, full-price denim bought in stores or online at Doing good and scoring a discount on new jeans? Sounds like a win-win.

Once you donate your old jeans to Madewell, they get recycled into housing insulation for communities in need. So far, the denim donated has contributed insulation to more than 300 houses across the country, in cities like New Orleans, Charleston, and Los Angeles, and about 80 percent of the insulation is made of donated denim. Over the past few years, all of the donations add up to 126 tons of waste that’s been saved from the landfill. Madewell works with Habitat for Humanity to use the upcycled insulation, and they gave a peek inside one of the homes in Yonkers, New York (and another in L.A.) on their blog.

If you want to add your denim to the cause (and grab a new pair), plan to stop by your local Madewell store on Saturday, January 13. The company is hosting an all-day Denim Recycle-a-Thon, where you can donate denim from any brand and in any color for $20 off a new pair, enter a giveaway to win a free pair of jeans, and munch on snacks. Use the store locator to find a store near you that offers denim recycling.