Number three is a game-changer.

By Allison Chesky
May 03, 2018

When you invest in denim, it’s the beginning of a long (and intimate) relationship—and just like with any other long, intimate relationship, you want the pair you invest in to be the "one." Faced with the hundreds of options available online and in stored, this can feel like a nearly impossible decision to make. How do you pick the right brand, the right size, the right silhouette, the right wash? These six simple rules will help make sure the pair you choose will serve your body and your lifestyle just right.

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